Photos supplied by DOT XI
Despite political concerns, the Department of Tourism wants the Chinese tourists to come visit the Philippines. Trading and tourism are definitely over and above the present concerns, according to the national government.
The Chinese authorities expect the number of Chinese outbound tourists to grow to 100 million by 2020. They spend some $45 billion to $50 billion on travel. This big market of tourists is what Davao tourism would like to target.
Boracay, Cebu, Manila and Palawan are the destinations already introduced to the Chinese market, according to the Philippine Tourism Office in Beijing.
Davao with its world class beach resorts, shopping places, cultural attractions and rich Chinese ties, is now the new foreign destination for the Chinese.
With the growing wedding tourism, Davao can provide the Chinese market the island wedding destination in Samal. Other interests of the Chinese market are the beaches, shopping , golf, historical sites or culture, and taste of local food, buffet or lauriat. Basic of the Chinese travelers are on incentive trip of companies or group tours.
The DOT records show that in 2010 , there were 2,893 Chinese tourists who came to Davao. From 3,178 in 2011, the numbers grew to 4,
As DOT continues to encourage the Chinese market to grow, the Davao Cultural Festival will once again be staged at the Marco Polo Parkside in Beijing from September 9-27, 2013 . The festival will feature Davao cuisine by celebrity Chefs Gene Gonzalez and Gino Gonzalez of the Center for Asian Culinary Studies Davao.
Other events include a Davao Media Presentation at 10 AM on September 10, 2013 and a Davao Product Presentation at 2PM on the same day. It is expected that around 100 media and travel trade delegates will grace the event. Davao will present cultural dances by the Kalumon Performing Ensemble and explain our various tour packages.
Cebu Pacific Air (CEB), now on its second year as the official airline, will bring the chefs, performers and Davao representatives to Beijing this month. Aside from Beijing, CEB flies from Shanghai, Guangzhou and Xiamen to Manila. From Manila, tourists can take any of the airline’s 10 daily flights to Davao.
“We will continue to support DOT Davao in its efforts to increase foreign tourism arrivals to Region 11. Davao is an ideal destination for Chinese tourists who are looking for a new Philippine destination to explore,” said CEB VP for Marketing and Distribution Candice Iyog.
In 2011, a similar Davao Cultural Festival was held at the Marco Polo Parkside which resulted to a chartered flight of incentive travelers and media visits as increased interest and awareness in Davao grew. There was also a delegation led by City Mayor Sara Duterte who came to promote the MICE facilities of Davao, especially on the incentive travel sector.
“We shall continue to promote, as marketing is a continuous process and with partners Cebu Pacific Air and Marco Polo Parkside, we can make our presence felt in the Chinese market every year,” Dir. Boncato added.
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The author is a multi-awarded photographer, journalist, and artist whose works are featured in tourism campaigns (It’s More Fun in the Philippines), covers and spreads of books and international magazines. A long time columnist of SunStar Davao, she is a frequent traveler in search of inspirational heartwarming stories of human interest. She is also an influencer and motivational speaker who gives photography workshops in universities and organizations. A former TV personality, she has done several print and TV commercials, event hosting and speaking engagements. In 2013, she has received an award from the City Government of Davao for her significant contribution in the social media. She was one of the speakers in Photo World Asia 2017. A web designer/blogger since the 90s, she has seen the evolution of the internet and social media transition from the perspective of a traditional media person.