Live on your own terms with Flossy
By Jojie Alcantara
This early December, Flossy finally opens its standalone boutique at the second floor of Abreeza Mall, Davao City — its fourth store in the Philippines.
Brand associate Marie Alexis Lizares explains the carefree vibe of Flossy.
“Dabawenyos are known to be fun-loving, easygoing people, and the Flossy footwear is perfect for this lifestyle, particularly essential for casual walks and trips to the beaches,” she says. Its slogan on the wall, “Exist on your own terms”, is actually an apt statement for the way of life in the biggest city in the country.
Once worn by freethinkers and hippies, artists and sailing enthusiasts of Barcelona and the Balearic Islands, the Flossy footwear brand grew into rapid popularity from over 30 years of artistic heritage and among Ibiza’s famous club scenes. It became most often sought after for its sheer comfort and bohemian designs.
From its origins in the Rioja region of Spain, where each pair is still meticulously handcrafted to this day, the Flossy slip ons popularly called plimsolls became a ‘must have’ accessory offering comfort and fashion in one free-spirited style. While it is easy to spot a Flossy from its distinctive tag at the heel, it is also known for its sweet bubble gum scent at the rubber sole.
Today, celebrities and well known individuals are spotted sporting the comfy shoes, particularly the Duchess of Cambridge, formerly Kate Middleton, who is now widely regarded as a trendsetter.
Flossy is now a well-established brand, available in over 40 countries worldwide. The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Flossy in the Philippines.
Ian, Jesse and Jexx compare shoe style favorites
Let Out Your Inner Flossy with 8 Fashionable Styles
Paying homage to the unique and creative individuals that have since fueled the brand’s spirit, Flossy is thrilled to launch a range of styles that capture the eclectic style personalities of today’s youth.
For the romantic at heart, Flossy Vilena Mary Jane is a casual take on the classic staple and comes in Black, Navy, and Cream Lace.
For those who aren’t afraid to shake things up, check out the Flossy Ondara. The Ondara completes the range with a silver and pale pink offering in crusted jeweled finishes, perfect for both casual and more glamorous occasions.
A penchant for the timeless? Try the Flossy Riorgordo which imbibes a true vintage appeal as it comes in Black or Burgundy Leather.
Meanwhile, the Flossy Madrid takes on a more modern route with its white sole contrasted against a selection of Blue, Tan, or Black upper – ideal for the preppy pack.
Inspired by the bohemian aesthetic, the Flossy Cadiz Floral, which comes in Blue, Black, or White floral designs, is ideal for the adventure-seeking or artistically-inclined bunch.
However, if you prefer to keep things simple yet not boring, the Flossy Arnedo features a vibrant range of solid hues such as Pastel Blue, Coral, Maroon, and Teal Green.
Last but not the least are the edgiest crop among Flossy’s newest designs. Enhancing these unique statement offers is the Getxo complete with moc-skin snake in both light and darker shades, or the Loredo which makes use of distressed leather – both styles come in Grey and Burgundy.
Visit the new Flossy boutique at 2nd Level, Abreeza Mall, Davao City! It is also available in Res|Toe|Run and other malls. Follow @flossyfootwearph on Facebook and Instagram for your daily dose of free-spirited style and use the hashtag #IamFlossy to let the world know your inner passionate self!Follow @flossyfootwearph on Facebook and Instagram for your daily dose of free-spirited style and use the hashtag #IamFlossy to let the world know your inner passionate self!
The author is a multi-awarded photographer, journalist, and artist whose works are featured in tourism campaigns (It’s More Fun in the Philippines), covers and spreads of books and international magazines. A long time columnist of SunStar Davao, she is a frequent traveler in search of inspirational heartwarming stories of human interest. She is also an influencer and motivational speaker who gives photography workshops in universities and organizations. A former TV personality, she has done several print and TV commercials, event hosting and speaking engagements. In 2013, she has received an award from the City Government of Davao for her significant contribution in the social media. She was one of the speakers in Photo World Asia 2017. A web designer/blogger since the 90s, she has seen the evolution of the internet and social media transition from the perspective of a traditional media person.