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Philippines features Davao in China Travel Expo 2011

Davao delegates to China Incentive, Business Travel & Meetings Exhibition (CIBTM) 2011

Davao delegates to China Incentive, Business Travel & Meetings Exhibition (CIBTM) 2011

Sept 10 SunStar Davao - China Travel Expo by Jojie Alcantara

Sept 10 SunStar Davao - China Travel Expo by Jojie Alcantara

 Click here to view large images of Expo event

PHILIPPINES FEATURES DAVAO IN CHINA TRAVEL EXPO
Text and photos by Jojie Alcantara, published in SunStar Davao, Sept. 10, 2011

Davao City Mayor Sara Duterte-Carpio led the Davao delegates in attending the China Incentive, Business Travel & Meetings Exhibition (CIBTM) 2011 in Beijing, China from August 30 to September 1, 2011. Last year’s CIBTM 2010 saw record-breaking attendance, and this year’s event topped it.

Mayor Inday Sara Duterte gives a presentation about Davao as featured destination

Mayor Inday Sara Duterte gives a presentation about Davao as featured destination

The Department of Tourism has launched the Chinese Tourism Marketing Program last June in the aim of capturing the market.  Nine media entities and one major tour operator were invited to Davao as part of the exposure and validation tour, following the promotional undertakings they set in Beijing earlier on. This year’s CIBTM trip is a follow through of said lineup of activities.

During the 3-day event, Davao was the featured destination of the Philippines, following that of Boracay and Palawan which are popular destinations among Chinese tourists. During the Philippine Travel Conference held in The Regent Beijing, Mayor Sara gave a brief presentation outlining the “Let us Meet in Davao” campaign and positioning the country’s biggest city internationally as a potential MICE destination.  She was also interviewed by a TV network station, assisted by her Mandarin interpreter.

Mayor Inday Sara Duterte gives a presentation about Davao as featured destination

Mayor Inday Sara Duterte gives a presentation about Davao as featured destination

Sales calls, product presentations and table talks were set among private stakeholders of the Davao CIBTM delegation, Chinese MICE suppliers and non-MICE tour operators.  Each company was called onstage and given a few minutes to introduce their product/resorts, mostly with interpreters (a few delegates spoke Mandarin fluently).

Sales calls and presentations by table for the Philippine-Davao delegates

Sales calls and presentations by table for the Philippine-Davao delegates

According to Benjamin Banzon, General Manager of Pearl Farm Beach Resort, deals are in negotiation for a trip to the world class resort by Beijing Telecom this April.

Mayor Inday Sara Duterte in a TV interview assisted by a Mandarin interpreter

Mayor Inday Sara Duterte in a TV interview assisted by a Mandarin interpreter

Resort and travel operators in the Davao team were The Ritz Hotel, Marco Polo Davao, DICEC, Twin Rivers Leisure Group Inc., Eden Nature Park, Pearl Farm Beach Resort and Mount Apo Travel and Tours.  Also included were the DOT XI team led by Regional Director Art Boncato, and the City Government officials.

Gina Aranda of Eden Nature Park and Bobby Teo of Mount Apo Travel and Tours entertain inquiry on Davao

Gina Aranda of Eden Nature Park and Bobby Teo of Mount Apo Travel and Tours entertain inquiry on Davao

The CIBTM is the leading event for meetings, incentives, business travel and events industry in China and Asia, and is the only high-end MICE and travel exhibition supported by the PRC government. This huge 3-day expo provides a dedicated business platform for over 300 exhibitors, including around 80 hotels, to meet and conduct business with international and regional industry buyers who have the authority to place real business.

Davao delegates Ron Yulo, John Irene del Campo of Twin Rivers Leisure Group and Bert Barriga of DICEC

Davao delegates Ron Yulo, John Irene del Campo of Twin Rivers Leisure Group and Bert Barriga of DICEC

This year’s event was held at the China National Convention Centre (CNCC), near the famous Bird’s Nest Stadium of the Olympic Games in 2008. The Philippines has a 35-sq.meter booth with seven tables provided right in the middle of the expo area.  Prominent in the tarpaulin backdrops were Davao icons and destinations.  The Philippine delegation team numbered close to around 30 participants.

Philippine booth in CIBTM Expo 2011

Philippine booth in CIBTM Expo 2011

Boracay, Cebu, Manila and Palawan are already known destinations to the Chinese market, according to the Philippine Tourism Office in Beijing.  Mayor Sara is hopeful that Davao can become the new foreign destination for the Chinese, who spend some $45-$50 billion on travel alone.

Mayor Inday Sara flanked by Jojie Alcantara of SunStar and Kris Fusilero of Mindanao Times

Mayor Inday Sara flanked by Jojie Alcantara of SunStar and Kris Fusilero of Mindanao Times

With the growing MICE tourism and active participation of key leaders in the industry, Davao can very well provide the Chinese market the various incentive travel packages and facilities for meetings and events.

Special thanks to Mr. Vic and Rose Lao for the special and unforgettable Peking Duck dinner.

* * * *

Davao images on backdrop by Jojie Alcantara and Rhonson Ng

Davao images on backdrop by Jojie Alcantara and Rhonson Ng

(Jojie Alcantara is a long time columnist of SunStar Davao and was a part of the Davao delegates to CIBTM as official photographer. Her photos of the Philippine eagle and Kadayawan performers serve as backdrop to the Philippine booth, together with Rhonson Ng’s images.)

Philippine and Davao delegates at the China National Convention Centre

Philippine and Davao delegates at the China National Convention Centre

CLICK HERE TO VIEW LARGE IMAGES OF THE EXPO EVENT

COMING UP: FUN BEHIND THE SCENES WITH DELEGATES

Special thanks: Edmund Mayormita of Travel Advantage Tours

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Filed under: About Me, Adventures, Conventions, Events, Forum, Highlands, Islands, Newspapers, Places, Published Works, Travel

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The author is a multi-awarded photographer, journalist, and artist whose works are featured in tourism campaigns (It's More Fun in the Philippines), covers and spreads of books and international magazines. A long time columnist of SunStar Davao, she is a frequent traveler in search of inspirational heartwarming stories of human interest. She is also an  influencer and motivational speaker who gives photography workshops in universities and organizations. A former TV personality, she has done several print and TV commercials, event hosting and speaking engagements. In 2013, she has received an award from the City Government of Davao for her significant contribution in the social media. She was one of the speakers in Photo World Asia 2017.  A web designer/blogger since the 90s, she has seen the evolution of the internet and social media transition from the perspective of a traditional media person.

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