Announcements, Establishments, Events, Exhibit, Launch, Malls, Places, Product, Travel, Trends
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Philippine Legoland in SM Lanang Davao

Philippine Legoland in SM Lanang Davao

Philippine Legoland in SM Lanang Davao
Text and photos by Jojie Alcantara

SM Lanang Premier, in partnership with LEGO, the world’s leading toymaker of building bricks, and Toy Kingdom, finally brings to Davao and Mindanao the first and largest LEGO Philippine map exhibit held at The Atrium, from June 3-30, 2013.

In observance of Independence Day, the exhibit embraces the Department of Tourism’s slogan with a twist, “It’s More Fun in the Philippines with LEGO,” showing the beauty and diversity of the country through a display of the familiar bricks and colors that fascinate both young and old alike.

Philippine Legoland in SM Lanang Davao

Philippine Legoland in SM Lanang Davao

After its successful run at SM Mall of Asia, SM North Edsa-The Block and SM City Cebu in the past years, the popular LEGO exhibit has finally made its way to Davao City, with the Grand Launch and Unveiling on June 3.

Philippine Legoland in SM Lanang Davao  © Jojie Alcantara

Philippine Legoland in SM Lanang Davao © Jojie Alcantara

The highly artistic and creative display showcases the country’s famous landmarks, icons and tourist attractions, providing an educational stopover for visitors and mall shoppers to learn more about the Philippines, and promoting national pride and love of country.

Philippine Legoland in SM Lanang Davao  © Jojie Alcantara

Philippine Legoland in SM Lanang Davao © Jojie Alcantara

In one area, kids and parents can participate in fun activities such as “My Own Creation” and “Play Area,” which will run from June 3-30 daily at the sidelines of the LEGO exhibit. Prizes are in store for the winners of these activities.

Philippine Legoland in SM Lanang Davao  © Jojie Alcantara

Philippine Legoland in SM Lanang Davao © Jojie Alcantara

The exhibit at SM Lanang Premier is supported by LAJ Marketing Philippines, the exclusive distributor of the LEGO brand, AIR 21, Microtel by Wyndham, Park Inn by Raddison Davao and BricksPhilippines.com.

Celebrate Independence Day with the LEGO exhibit at SM Lanang Premier! For inquiries, call 285-0943 loc. 135-138. Like SM Lanang Premier on Facebook and follow @SMLanangPremier on Twitter for event and promo updates.

Filed under: Announcements, Establishments, Events, Exhibit, Launch, Malls, Places, Product, Travel, Trends

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The author is a multi-awarded photographer, journalist, and artist whose works are featured in tourism campaigns (It's More Fun in the Philippines), covers and spreads of books and international magazines. A long time columnist of SunStar Davao, she is a frequent traveler in search of inspirational heartwarming stories of human interest. She is also an  influencer and motivational speaker who gives photography workshops in universities and organizations. A former TV personality, she has done several print and TV commercials, event hosting and speaking engagements. In 2013, she has received an award from the City Government of Davao for her significant contribution in the social media. She was one of the speakers in Photo World Asia 2017.  A web designer/blogger since the 90s, she has seen the evolution of the internet and social media transition from the perspective of a traditional media person.

2 Comments

  1. Thank you for sharing these images of the Philippine Map that was heavily recycled dating back to 2011 where it was first introduced.

    The last full appearance of the map can be found HERE: http://philbricksters.blogspot.com/2012/06/lego-is-more-fun-in-philippines-exhibit.html

    It was scaled down during its final exhibit during Toy Expo 2012. We noticed the map has added some new sets like the SM Lanang Premier. Finally the map has traveled to Davao City for more people to appreciate!

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