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Delsey Paris celebrates Fête De La France

Delsey Paris in SM City Mall Davao

Delsey Paris in SM City Mall Davao

Delsey Paris celebrates Fête De La France

As a commemoration of its rich heritage, Delsey Paris, in partnership with the French Embassy hosted the Fête de la France – a celebration of French National Day held last July. As a brand rooted in the culture and history of France, Delsey envisions the said event to be an annual festivity to raise awareness and honor the beautiful culture and inspiring influence of its country.

(L-R) Johnny Thai – Exec. Director of Primer, Amb. Gilles Garachon, Evelyn Thai and Darwin Bañez – AVP

(L-R) Johnny Thai – Exec. Director of Primer, Amb. Gilles Garachon, Evelyn Thai and Darwin Bañez – AVP

Gathering media personalities, lifestyle aesthetes, and VIPs including the French Ambassador, guests enjoyed a fancy evening in true French fashion over amuse bouche and french wine. Despite the gloomy weather, the event turned out to be a truly successful and meaningful one. Present during the festivities and brimming with much enthusiasm, French ambassador HE Giles Garachon remarked, “In France, rain means blessing. So that means more blessings for Delsey, who has warmly hosted this wonderful gathering.”

Ambassador Gilles Garachon discussing with Thomas Lim, Managing Director of Primer Group of Companies

Ambassador Gilles Garachon discussing with Thomas Lim, Managing Director of Primer Group of Companies

As one of the most remarkable brands to hail from France, HE Garachon shared his thoughts on Delsey being a quintessential French brand. He remarked, “Since its establishment in 1911, Delsey Paris has been embodying the French lifestyle, which is synonymous to comfort, style and function and I myself own a Delsey luggage. The brand has been at the forefront of making traveling more comfortable for everyone and has successfully pioneered many firsts – making it truly French!

Ambassador Gilles Garachon trying out Delsey’s built in over weight indicator

Ambassador Gilles Garachon trying out Delsey’s built in over weight indicator

On behalf of Delsey Paris, Reginald de Vera, brand executive of Delsey Philippines, beamed, “…Innovation drives us. This is who we are. Since 1946, Delsey has developed luggage innovations that have changed the way we travel and we have not stopped ever since. For this year we are launching three new innovations…”

(L-R) Darwin Bañez – AVP, Reginald de Vera, Brand Exec.- Delsey, Mary Lim, Amb. Gilles Garachon, Evelyn Thai and Martin Macalintal – Attaché, French Embassy

(L-R) Darwin Bañez – AVP, Reginald de Vera, Brand Exec.- Delsey, Mary Lim, Amb. Gilles Garachon, Evelyn Thai and Martin Macalintal – Attaché, French Embassy

Delsey then shared with guests its newest lines – the Montmartre collection, which incorporates an overweight indicator on the luggage handle and the Honore Collection, an epitome of luxury and style. The Honore aside from its sleek design and premium functionality also boasts of a centralized sealing lock system to ensure utmost safety of for one’s belongings.

Fete_10

On its commitment to providing a true French experience to its customers, de Vera enthused, “We at Delsey are very proud of French Heritage and this is something we do not take lightly… And in the coming years, we stay committed in bringing an experience of Paris to every Filipino traveler.”

(L-R) Amb. Gilles Garachon and Darwin Bañez – AVP,

(L-R) Amb. Gilles Garachon and Darwin Bañez – AVP,

At the core of Delsey is its ultimate desire to bridge the gap between people and cultures. Banking on its rich French heritage and plight for constant innovation, Delsey will continue to redefine the way people travel with its durable, stylish, and premium quality luggage.

Experience Paris. Visit Delsey at the Annex of SM City Davao. (View photos of the opening below)

The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Delsey in the Philippines.

 

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Filed under: Announcements, Establishments, Events, Fashion, Launch, Malls, Newspapers, Opening, Places, Product, Published Works, Sponsors, Travel, Trends

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The author is a multi-awarded photographer, journalist, and artist whose works are featured in tourism campaigns (It's More Fun in the Philippines), covers and spreads of books and international magazines. A long time columnist of SunStar Davao, she is a frequent traveler in search of inspirational heartwarming stories of human interest. She is also an  influencer and motivational speaker who gives photography workshops in universities and organizations. A former TV personality, she has done several print and TV commercials, event hosting and speaking engagements. In 2013, she has received an award from the City Government of Davao for her significant contribution in the social media. She was one of the speakers in Photo World Asia 2017.  A web designer/blogger since the 90s, she has seen the evolution of the internet and social media transition from the perspective of a traditional media person.

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