Announcements, Culture, Davao del Sur, Davao Region XI, Events, Festival, Published Works
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Pomelo Fete & Culinary Delights at SM Lanang Premier

Festivalgoers of all ages gather at SM Lanang Premier for a taste of their much-loved pomelo

Festivalgoers of all ages gather at SM Lanang Premier for a taste of their much-loved pomelo.

Pomelo Fete & Culinary Delights at SM Lanang Premier

The first ever Davao Pomelo Festival came to a wrap last weekend coinciding with the conclusion of the Visit Davao Fun Sale (VDFS). The five-week feast enticed throngs of tourists and locals to celebrate the city’s favorite fruit at The Fountain Court grounds of the metro’s premier shopping and lifestyle destination – SM Lanang Premier.

In partnership with the Davao Pummelo Stakeholder’s Association, Inc. (DPSAI), SM Lanang Premier kicked off the Davao Pomelo Festival on a successful note in April. No less than Councilor Danilo Dayanghirang graced the event on behalf of Mayor Rodrigo Duterte, together with Councilor Al-Ryan Alejandre, Department of Tourism (DOT) Regional Director Robert Alabado, City Tourism Operations Officer Lisette Marques, and Dr. Lorna Herradura of Bureau of Plant Industry. REDD’s GI Consultant Peter Canary and ABS-CBN’s Agri Tayo Dito host Ruben Gonzaga were on hand to show support for the event. Meanwhile, SM officials led by SM Supermalls AVP for Marketing (Mindanao) Russel Alaba gave the guests a warm welcome.

 

Sharing a pomelo toast at the launch were (from left) DPSAI President Andrew Tan, Councilor Al-Ryan Alejandre, CTOO OIC Lisette Marques, Nenita Farms (Tadeco) owner Victoria Floirendo Brias and SM Supermalls AVP for Marketing (Mindanao) Russel Alaba.

Sharing a pomelo toast at the launch were (from left) DPSAI President Andrew Tan, Councilor Al-Ryan Alejandre, CTOO OIC Lisette Marques, Nenita Farms (Tadeco) owner Victoria Floirendo Brias and SM Supermalls AVP for Marketing (Mindanao) Russel Alaba.

 

Leading Pomelo producers – Vic Farm, Tadeco Nenita Farms, Fe Felicilda, Sheba Marie Elefante, Helen Cabalida and Sarangani Agricultural Co., Inc. – retailed their best-tasting pomelos for the duration of the festival. As a treat for weekend visitors, Eat-All-You-Can pomelo promos were made available on Saturdays and Sundays.

 

Tourists and locals alike sample the pomelo varieties showcased at the festival

Festivalgoers of all ages gather at SM Lanang Premier for a taste of their much-loved pomelo.

 

Mallgoers were given the chance to witness free culinary demos on April 18, 19, 25 and 26 and get a taste of pomelo dishes and drinks. Featured chefs from Hukad, Hog’s Breath Café, Vikings, Chippens, Park Inn’s RBG, Center for Asian Culinary Studies, Institute of International Culinary and Hospitality Entrepreneurship, and Philippine Women’s College School of Hospitality Management showed audiences how they can concoct dishes and drinks with pomelo.

The Davao Pomelo Festival was SM Lanang Premier’s way of promoting the Visit Davao Fun Sale. It was supported by the Davao City Government, the Department of Science and Technology, the DOT, the Department of Agriculture, Department of Trade and Industry and REDD-Ltd “Sharing Knowledge for Ethical and Tasty Food.” As part of the DOT’s Flavors of the Philippines campaign, the Davao Pomelo Festival aimed to foster food tourism and generate more awareness and appreciation for one of Davao’s foremost fruits.

(PR & Photos by SM Lanang Premier)

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Filed under: Announcements, Culture, Davao del Sur, Davao Region XI, Events, Festival, Published Works

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The author is a multi-awarded photographer, journalist, and artist whose works are featured in tourism campaigns (It's More Fun in the Philippines), covers and spreads of books and international magazines. A long time columnist of SunStar Davao, she is a frequent traveler in search of inspirational heartwarming stories of human interest. She is also an  influencer and motivational speaker who gives photography workshops in universities and organizations. A former TV personality, she has done several print and TV commercials, event hosting and speaking engagements. In 2013, she has received an award from the City Government of Davao for her significant contribution in the social media. She was one of the speakers in Photo World Asia 2017.  A web designer/blogger since the 90s, she has seen the evolution of the internet and social media transition from the perspective of a traditional media person.

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