Announcements, Celebrities, Davao del Sur, Davao Region XI, Mindanao, People
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Sun Life brings nationwide caravan to Davao

Piolo and Inigo Pascual performed in SunLife's "#LiveFreePH Freedom Celebration"

Piolo and Inigo Pascual performed in SunLife’s “#LiveFreePH Freedom Celebration”

Sun Life brings nationwide caravan to Davao

Piolo and Inigo Pascual performed in SunLife’s “#LiveFreePH Freedom Celebration”

Sun Life of Canada (Philippines), Inc. brought its nationwide caravan dubbed #LiveFreePh Freedom Tour” to Abreeza Mall in Davao City from January 24-30 as part of its efforts to rally Filipinos to define and pursue their financial freedom.

[Tweet “Piolo and Inigo Pascual performed in SunLife’s “#LiveFreePH Freedom Celebration””]

 

 Sun Life brings nationwide caravan to Davao with Piolo and Inigo Pascual

Sun Life brings nationwide caravan to Davao with Piolo and Inigo Pascual

 

The event featured a string of activities to guide participants in their journey towards financial freedom — #LiveFreePH mall booths where they can declare their vision via the “Live Free Freedom Wall”.  Through the “Brighter Life Index: Social Sentiment (BLISS),” they can assess their current situation and share their outlook for the future, and get to help a community in need while at it.  They can also join the “Sun Celebright” promo for a chance to win a free trip to their chosen destination.

 

Sun Life brings nationwide caravan to Davao with Piolo and Inigo Pascual

Sun Life brings nationwide caravan to Davao with Piolo and Inigo Pascual

 

Sunlife advisors were on hand to assist those eager to start mapping their journey towards financial freedom, while those interested in becoming a Sun Life financial advisor were also accommodated.

The concert last January 30 culminated in a concert dubbed “Freedom Celebration” which featured musical performances by Sun Life brand ambassadors Piolo and Inigo Pascual.  The two will lead the movement and give Filipinos a boost as they try to reach their financial goals.

 

Sun Life brings nationwide caravan to Davao with Piolo and Inigo Pascual

Sun Life brings nationwide caravan to Davao with Piolo and Inigo Pascual

 

The caravan, which also made stops in Pampanga and Iloilo, is a part of a campaign called “#LiveFreePH Movement.”  This aims to inspire Filipinos into believing that a bright future is possible by rethinking their definition of financial freedom, and be encouraged to translate this optimism into reality with the help of a financial advisor.

 

Piolo and Inigo pose with the bloggers of Davao

Piolo and Inigo pose with the bloggers of Davao

 

“Sun Life aims to encourage Filipinos to pursue financial freedowm and we have over 7,000 advisors nationwide to help them in their journey towards this new kind of freedom,” said Sun Life Chief Marketing Officer Mylene Lopa.

Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers.

 

Sun Life brings nationwide caravan to Davao with Piolo and Inigo Pascual

Sun Life brings nationwide caravan to Davao with Piolo and Inigo Pascual

 

In 2013, Sun Life Philippines, a member of the Sun Life Financial group of companies, ranked as the number one life insurance company in the Philippines in terms of total premiums totaling P29.7 Billion.  It is also known to have been the pioneer in conceptualizing a financial literacy campaign called “It’s Time” to empower every Filipino to act on his financial needs, a campaign which garnered both local and international awards.  For more information, visit their website.

I was invited to the press conference in Seda Hotel, and we were treated to an informal gathering and forum with the father-and-son ambassadors tandem of Piolo and Inigo Pascual, before they started their free concert in Abreeza Mall.

 

With the Sun Life Ambassador Piolo Pascual

With the Sun Life Ambassador Piolo Pascual

Filed under: Announcements, Celebrities, Davao del Sur, Davao Region XI, Mindanao, People

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The author is a multi-awarded photographer, journalist, and artist whose works are featured in tourism campaigns (It's More Fun in the Philippines), covers and spreads of books and international magazines. A long time columnist of SunStar Davao, she is a frequent traveler in search of inspirational heartwarming stories of human interest. She is also an  influencer and motivational speaker who gives photography workshops in universities and organizations. A former TV personality, she has done several print and TV commercials, event hosting and speaking engagements. In 2013, she has received an award from the City Government of Davao for her significant contribution in the social media. She was one of the speakers in Photo World Asia 2017.  A web designer/blogger since the 90s, she has seen the evolution of the internet and social media transition from the perspective of a traditional media person.

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